Thankfully, this tagline has kept Pleasure relevant for over a decade. The impact was such that Pleasure became responsible for the creation of the entry-level, segment of scooters specifically targeting the Indian female demographic. The “Why should boys have all the fun?” tagline was an immediate marketing hit.
#ATC 110 THREE WHEELER PLUS#
Hero MotoCorp has come up with a revamped version of Pleasure, the Hero Pleasure Plus 110 almost a decade after its market dispatch. It has a 110 cc, single-cylinder engine giving a torque of 5500 rpm, maximum power of 8 bhp at 7500 rpm. Despite the integrated braking system, there is no disc brake in the front.
14 litres of under-seat storage is provided with Pleasure Plus and it has the features like a mobile charging socket. The body weight is much lower than the competitors. The general shape and measurements of the Pleasure Plus are almost like the active Pleasure, however, the styling and bodywork have gone through a total change to make it an all-new bike. While the Hero Pleasure was launched principally as a scooter for lady riders, presently Hero MotoCorp has positioned Pleasure Plus, as a uni-sex bike, which can be ridden by both women and men.
The new Hero Pleasure Plus 110 gets refreshed styling and an all the more remarkable 110 cc motor and will supplant the 100 cc Hero Pleasure. Hero MotoCorp has refreshed the Pleasure scooter over 10 years after the 100 cc bike was first dispatched.
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